Insomniac
Redesigning Insomniac’s Mobile Application
Opportunity: How might we help users identify events for them?
Solution: A UI refresh that emphasizes context and wayfinding to help users find relevant artists, events, and experiences that match their interests.
Insomniac dominates the EDM genre with its ability to craft awe-inspiring, larger-than-life spectacles, but their digital experiences fall short.
In 2019, they launched an app to enhance the festival-goer experience, but it has seen minimal updates and has lost relevance.
With experience building several website redesigns, I wanted to challenge myself to improve Insomniac’s mobile experience by modernizing their mobile application.
I listened to Insomniac's most dedicated fans to gather the necessary product requirements.
75%
of users felt the app didn’t meet their needs before or during a festival, causing them to look to other platforms.80%
churn rate. Users downloaded the app only before a festival and deleted it afterward.95%
of users said their groups never agree on an exact schedule - they always want to split up for certain artists.Heuristic Evaluation
Other Tools In The Market
Vision
EDM is not a monolith. Create a digital experience that supports each journey to the larger-than-life spectacles of Insomniac.
Audit of Navigational Structure
Previous Navigational Architecture:
Proposed Navigational Architecture:
Wireframes
Iconography Refresh
My Priority Was To Provide Context
I Prioritized Tabs, Callouts, and Stickers
In-App Schedule Sharing Was Highly Requested
Through A/B testing, I made subtle changes to components that improve comprehension and speed up interactions.
In some cases, like schedule sharing, backtracking was necessary to find the UI element that makes the most sense to users.
Components were designed with an atomic architecture to ensure scalability and reflect their intended use and construction.
Tough Decisions
Final Solution
Results + Impact
90% of participants stated they would use the application more if it implemented these proposed features.
65% of participants said they have looked for a live music event near them since our initial conversation.
95% of participants prefer the refreshed UI to the previous one.
Reflection
This project was challenging but fun. The tight time constraint pushed me to optimize my process while considering how to theoretically hand it off to developers. I had to prioritize the most important aspects and make compromises, just like in a real project. It was rewarding to build a detailed experience in such a short time.
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